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UP TO 60% OFF SELECT ITEMS

Now’s the time to lock in your faves for the low.

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50% OFF BESTSELLER
An open Fenty Icon Velvet lipstick tube on a light background. medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

13 shades
4.1 star rating
(1041)
$86.00 $43.00
50% OFF
tube of Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream lip gloss shown in shade Fruit Snackz medium skin toned model wearing gloss bomb cream in shade fruit snackz

Gloss Bomb Cream Color Drip Lip Cream

5 shades
4.7 star rating
(2162)
$68.00 $34.00
30% OFF SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9408)
$118.00 $83.00
30% OFF BESTSELLER
Killawatt Freestyle Highlighter shown in shade Wattabrat medium skin toned model wearing killawatt freestyle highlighter in shade wattabrat

Killawatt Freestyle Highlighter

8 shades
4.7 star rating
(3131)
$118.00 $83.00
30% OFF
Poutsicle Hydrating Lip Stain — Berry Banger light skin tone model wearing poutsicle hydrating lip stain in shade berry banger

Poutsicle Hydrating Lip Stain

6 shades
4.1 star rating
(705)
$83.00 $58.00
30% OFF
Cheeks Out Freestyle Cream Bronzer shown in shade Macchiato Light-medium skin tone model wearing cheeks out bronzer in shade Macchiato.

Cheeks Out Freestyle Cream Bronzer

7 shades
4.6 star rating
(1353)
$107.00 $75.00
50% OFF BESTSELLER
Slip Shine Sheer Shiny Lipstick shown in shade Vamps Who Brunch All shades of Slip Shine Sheer Shiny Lipstick shown on a variety of skin tones arms

Slip Shine Sheer Shiny Lipstick

7 shades
4.7 star rating
(1343)
$77.00 $39.00
50% OFF BESTSELLER
Flypencil Longwear Pencil Eyeliner shown in shade Cuz I'm Black medium skin toned model wearing flypencil in shade cuz i'm black

Flypencil Longwear Pencil Eyeliner

15 shades
4.3 star rating
(1266)
$68.00 $34.00
50% OFF
Body Sauce Body Luminizing Tint — Salty Caramel Body Sauce Body Luminizing Tint — Salty Caramel

Body Sauce Body Luminizing Tint

7 shades
4.1 star rating
(321)
$154.00 $77.00
30% OFF BESTSELLER
Cheeks Out Freestyle Cream Blush shown in shade Drama Cla$$ light skin toned model wearing cheeks out freestyle cream blush in shade drama cla$$

Cheeks Out Freestyle Cream Blush

13 shades
4.6 star rating
(1239)
$83.00 $58.00

DROPPING 9/5

READY TO SET IT DOWN?

Set It Down Superfine Blurring Setting Powder sets, extends + defends—without the weight.

GET DEETZ

NEW

A GRIP YOU’LL TRIP FOR

Infused with Maple Sap Extract for up to 12 hours of makeup-gripping power—choose between mattifying or hydrating.

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NEW + LIMITED EDITION

DIAMOND BOMB COLLECTION

Sparkle hard in Diamond Bomb’s bestselling, pure shimmer for lips, face, eyes + body.

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COMIN’ IN HOT: MUST-HAVE MAKEUP 

Warm-weather essentials so you can pop off all szn. 

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COMING SOON
Set it Down Superfine Blurring Setting Powder — Butter Set it Down Superfine Blurring Setting Powder — Butter

Set it Down Superfine Blurring Setting Powder

8 shades
$110.00
NEW
Grip Trip Hydrating + Plumping Primer Grip Trip Hydrating + Plumping Primer

Grip Trip Hydrating + Plumping Primer

$110.00
NEW
Grip Trip Mattifying + Blurring Primer Grip Trip Mattifying + Blurring Primer

Grip Trip Mattifying + Blurring Primer

$110.00
BESTSELLER
Open compact of the Invisimatte Setting Powder and sponge on a light background. A smear of the Invisimatte Instant Setting Blotting Powder on a light background.

Invisimatte Instant Setting + Blotting Powder

2 sizes
4.5 star rating
(344)
$116.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Hydrate + smooth with wild thyme extract for a comfy feel + an anytime refresh. Only the good stuff. Free of alcohol + fragrance.

You Mist Makeup-Extending Setting Spray

2 sizes
4.5 star rating
(375)
$95.00
NEW VIRAL FAVE
Diamond Bomb All-Over Diamond Veil — Lavender Luv'r Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil

5 shades
4.6 star rating
(1608)
$127.00
BESTSELLER NEW
Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?! Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick

18 shades
4.9 star rating
(8)
$77.00
LIMITED EDITION NEW
Body Lava Body Luminizer — How Many Carats?! Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer

5 shades
4.6 star rating
(1598)
$174.00
NEW
Bright Fix Instant Brightening + Blurring Powder — Cinnamon Bright Fix Instant Brightening + Blurring Powder — Cinnamon

Bright Fix Instant Brightening + Blurring Powder

6 shades
4.6 star rating
(114)
$113.00
LIMITED EDITION NEW
Open product shot of Body Lava Body Luminizer in shade 'Who Needs Clothes'. Body Lava Body Luminizer — Who Needs Clothes?!

Body Lava Body Luminizer

5 shades
4.6 star rating
(1599)
$174.00

"DARE TO DO SOMETHING NEW OR DIFFERENT." – RIHANNA

Explore makeup that's meant to be played with.

SHOP ALL FACE

Fenty Skin Fenty Treatz Lip Oil in Black Cherry, Fenty Beauty Trac'd Out Lip Pencil Lip Liner, and Gloss Bomb Stix Gloss Stick on a pink background.

SHOP ALL LIP

SHOP ALL MAKEUP

Open shot of Hella Thicc Mascara tube standing up with Glitty Lid Eyeliner and Shadowstix horizontal against a pink background.

SHOP ALL EYE

Fenty Beauty Fenty Cheeks Suede Powder Blush open products and Blush Brush 155 on a fuchsia background.

SHOP ALL CHEEK

NEW FINDS + FOREVER FAVES

You'll wish you copped these sooner.

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TRY THE FENTY FACE

Look like you just did your makeup, all day long.

SHOP NOW
NEW + LIMITED EDITION
DIAMOND BOMB COLLECTION

Sparkle hard in Diamond Bomb’s bestselling, pure shimmer for lips, face, eyes + body.

SHOP NOW
NEW SIZE
SET, BLUR + MATTIFY ON THE GO

Rihanna's must-have to blot shine? Mini Invisimatte Instant Setting + Blotting Powder.

GET SET
NEW SIZE
MINI YOU MIST MAKEUP-EXTENDING SETTING SPRAY

For when you stay on the move—but your makeup doesn’t.

LOCK IN
NEW
STUNNA‘S GOT A NUDE ATTITUDE

The cult-fave longwear liquid lip, now in 3 high-impact, neutral shades.

SHOP STUNNA LIP PAINT
NEW + LIMITED EDITION
SMURFETTE IT UP + FEEL BLUE’TIFUL

Get your inner Smurf unlocked, with a likeup of Fenty Beauty + Fenty Skin must-haves that pop.

GET SMURF’D
BUY PRO FILT’R + GET A FREE MINI

Secure a Pro Filt’r Soft Matte Foundation for your shelf + on the go.
USE CODE: YAYMINI
Add the full size and mini to your cart + enter code at checkout.

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TAKE YOUR SERVE TO THE NEXT LEVEL

Need something to amp up your look? Try these.

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BESTSELLER EXCLUSIVE
Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry Gloss Bomb Stix High-Shine Gloss Stick — Black'r Berry

Gloss Bomb Stix High-Shine Gloss Stick

18 shades
4.6 star rating
(727)
$77.00
BESTSELLER VIRAL FAVE
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fuschia Flex on a grey background. Close-up of a medium deep-toned model's face wearing Gloss Bomb Universal Lip Luminizer in the shade Fuchsia Flex.

Gloss Bomb Universal Lip Luminizer

12 shades
4.7 star rating
(6654)
$65.00
VIRAL FAVE
Open compact of the Diamond Bomb All-Over Highlighter in How Many Carats?! shade on a marbled background. deep skin toned model wearing diamond bomb all over diamond veil in shade how many carats?!?

Diamond Bomb All-Over Diamond Veil

5 shades
4.6 star rating
(1607)
$127.00
VIRAL FAVE
tube of Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat on concrete background deep skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Hot Chocolit Heat

Gloss Bomb Heat Universal Lip Luminizer + Plumper

7 shades
4.4 star rating
(1215)
$77.00
30% OFF
Poutsicle Hydrating Lip Stain — Mai Type light skin tone model wearing poutsicle hydrating lip stain in shade mai type

Poutsicle Hydrating Lip Stain

6 shades
4.1 star rating
(705)
$83.00 $58.00
30% OFF BESTSELLER
Killawatt Freestyle Highlighter — Ginger Binge/Moscow Mule medium skin toned model wearing killawatt freestyle highlighter in ginger binge / moscow mule

Killawatt Freestyle Highlighter

8 shades
4.7 star rating
(3131)
$118.00 $83.00
50% OFF
Fenty Cheeks Suede Powder Blush — Riri Fenty Cheeks Suede Powder Blush — Riri

Fenty Cheeks Suede Powder Blush

14 shades
4.6 star rating
(112)
$83.00 $42.00
You Mist Makeup-Extending Setting Spray bottle on a concrete backdrop. Hydrate + smooth with wild thyme extract for a comfy feel + an anytime refresh. Only the good stuff. Free of alcohol + fragrance.

You Mist Makeup-Extending Setting Spray

2 sizes
4.5 star rating
(375)
$95.00
Full Frontal Volume, Lift & Curl Mascara featuring the exclusive flat-to-fat wand and brush. Black and white image of a model's face with closed eyes, elegantly showcasing the impact of Full Frontal Volume, Lift & Curl Mascara on her lashes.

Full Frontal Volume, Lift & Curl Mascara

4.4 star rating
(2651)
$71.00

TRY THE FENTY FACE

Look like you just did your makeup, all day long.

FENTY’S GOT YOUR BACK

Our exclusive services will answer all your needs.

model using split screen on iphone showing her trying on shades of lip gloss

TRY ON SHADES

Screenshot of model using Virtual Try On.

MEET YOUR MATCH

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CHAT WITH EXPERTS

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MORE OF WHAT YOU LIKE

Let's be real, you can never have enough Fenty faves.

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Fenty Beauty minis product shot including Pro Filt'r Mini Primer, Pro FIlt'r Mini Foundation, and Pro Filt'r Mini Setting Powder.
MINIS THAT NEVER MISS

Stay ready when you're on the move with travel-friendly bestsellers + new arrivals.

SHOP NOW
Product shots of We're Even Hydrating Longwear Concealer and Soft'lit Naturally Luminous Foundation with an 'Allure Best of Beauty Award Winner' badge on the top right.
MAKE A LIL’ COMMOTION
AWARD-WINNING COMPLEXION

The longwear, luminous formulas that deliver a natural, glowy finish every time.  

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Fenty Skin Hydra Vizor, Total Cleans'r, Blemish Defeat'r, Fat Water Toner, Pro Filt'r Longwear Foundation, and Pro Filt'r Concealer on a white background.
THIS IS BEAUTY YOUR WAY

Fam-fave bestsellers + hot new arrivals made with you in mind.

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Product shot of entire Fenty Hair line on a purple background.
HAIRCARE TRULY FOR ALL

No matter your hair type , texture or need, you're you're gonna find a go-to.

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Editorial shot of Fenty Eau de Parfum with an amber shadow and Body Creme.
A FULL BODY INDULGENCE

Take center stage with Fenty Eau de Parfum.

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Fenty Beauty lip gloss collection on a peach background.
THE GLOSS GANG

Hang with the bosses of all glosses: Gloss Bomb Collection

SHOP NOW
Product shot of Fenty Icon Velvet Liquid Lipstick, Trace'd Out Lip Pencil Liner, and Fenty Icon Semi-Matte Lipstick on a pink background.
THE LIP LIBRARY

It's the ultimate cheat sheet for our lip lovers.

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