The head-turning power of a good hair day, bottled in an irresistible scent.
UP TO 60% OFF SELECT ITEMS
Now’s the time to lock in your faves for the low.




NEW
THE CLEAR THINKER CLARIFYING SHAMPOO
Break through the buildup—clarify + boost shine with a color-safe shampoo infused with Salicylic Acid.


NEW MINIS
TRAVEL IN STYLE WITH REPARATIVE ROADIEZ
Hit the road with everything your hair needs in
mini, TSA-approved sizes.


ALLURE READERS‘ CHOICE AWARD
FENTY HAIR FOR ‘BEST NEW BRAND‘
Stay winnin‘ with reparative haircare
for every type, texture and need.
HYDRATED HAIR ALL SUMMER
Roll up to the vacay with strong, healthy strands.

Break through the buildup—clarify + boost shine with a color-safe shampoo infused with Salicylic Acid.
SHOP NOW
Hit the road with everything your hair needs in mini, TSA-approved sizes.
SHOP THE ROADIEZ
Get clear about your lineup with a routine of reparative essentials.
SHOP FENTY HAIR
Fast + easy bond-building treatment that penetrates deep to provide instant inside-out repair. Based on a clinical study when rinsed out.
THE COMEBACK KID
Get back in the game with clinical repair + hydration that won’t weigh you down.
SHOP NOWSTRONGER STYLES START HERE
SHOP MADE-FOR-YOU REPARATIVE STARTER BUNDLES

Choose between Moisture Repair or Deep Moisture Repair full-size bundles
THE RADICALLY TRANSFORMATIVE POWER OF HAIR? RIHANNA OWNS THAT.
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
SELF-EXPRESSION THROUGH SWITCHIN’ HAIRSTYLES
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
A REVOLUTION IN REPAIR FOR STRONG, HEALTHY HAIR
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
REPARATIVE HAIRCARE FOR ALL, BACKED BY SCIENCE + STYLISTS
- RIHANNA’S INSPO
- EXPRESS YOURSELF
- MADE TO REPAIR
- BACKED BY EXPERTS
REPLENICORE-5 REPAIRS AT EVERY STEP
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
HEALTHY HAIR BACKED BY SCIENCE
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
INTENTIONAL, EFFICACIOUS FORMULA
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
STRONGER BY THE STYLE
- ALWAYS-ON REPAIR
- CUTTING-EDGE TECHNOLOGY
- POWERHOUSE INGREDIENTS
- HEALTHY HAIR FOR ALL
MOST LOVED
Latest drops + top hits that never miss.
THE FENTY BEAUTY BRANDS
Rihanna's vision for haircare, makeup, skincare + fragrance for all.
Discover Rihanna's vision of inclusive haircare with the Fenty Hair collection. Designed for all hair types, textures and needs, our products are enriched with Replenicore-5, a proprietary blend that repairs, strengthens, hydrates, smooths, and protects your locks.
Start your hair journey with our moisturizing shampoo and conditioners for a cleansing experience that leaves hair softer, silkier and healthy. Tackle dryness and damage with our deep conditioner—your new secret for high-porosity or overworked hair.
Before you style, protect your hair with our 5-in-1 heat protectant. It's the shield your hair needs against heat-styling damage and controls frizz. Not feeling the heat? Try styling with our strong hold gel for flexible, flake-free hairdos or reach for the thickening edge gel to lay and lock strands in place—all without the crunch.
For laid edges and precise parting, our 3-in-1 edge styling tool is your ultimate bestie for achieving versatile styles.
Unsure where to start? Our carefully crafted haircare sets make it simple to find your essentials.
Rihanna wanted to create a haircare lineup truly for all that repairs at every step. Enter Fenty Hair, where no matter your type or texture, there's something for you.